Projected Digital Displays
A Sign in a window.....Bright in full sunlight
You can make any window facing traffic into an
effective place to announce today’s sale items and
specials. Create your own slideshow with a digital
camera and your computer’s presentation software.
Transition effects between slides produce enough
action to draw lots of attention. Movies from your
product suppliers make that window into a virtual TV
station.
Captivate and dominate the night scene with a huge video display
Your location will visually dominate the locale
during twighlight and darkness with a display large
enough to be seen from across the street or down
the block.
Multiple panes of glass merge into one huge HDTV display
Whatever the available size or shape, your
business can use it to get your message out.
Convert passing traffic into sales volume. Make
your storefront or office window into the spot that
repeat traffic alwalys looks at first.
Bigger IS better
Why settle for a me-too solution, when a huge
display is practical and affordable?
A special screen makes all this possible
1/8” thick special acrylic sheet -
The special optical properties inherent in these
screens are obtained by incorporating spherical,
high molecular weight polymer beads with a different
refractive index into the acrylic matrix.
A special projector is suspended
from the ceiling very close to the
screen. Images from the projector
become a crisp bright image on the
front side of the screen.
For additional information contact:
john@awesomesings4u.com
or
Call John at (760-533-3775
What is digital signage
Digital Signage is the use of digitally powered signs such as projected displays, plasma display
panels, liquid crystal displays (LCDs), kiosk stations, and computer monitors to replace and enhance
traditional media.
Digital signage is new media and has much more in common with the web than the static sign that it
replaces. Digital display networks get the message across in a way that static posters and billboards
never could. Large, flat panel, plasmas and LCD screens are now everywhere, and they are grabbing
advertising share from more traditional forms of advertising.
Advertising in the too-much-information age
The information age has changed market demographics and consumer behavior. Consumers have
learned to block, ignore, or fast forward past advertisements. The power of television advertising is
declining. For example, a television commercial needs to be shown 117 times to achieve the same
reach as three commercials 40 years ago.
Unlike television commercials which are broadcast to large audiences in their homes, digital signage
is narrowcast to select audiences at the point of purchase as they are reaching for their wallets. And
unlike television commercials, consumers don't view digital signage advertising as an intrusion.
Rather, it helps create a better shopping experience for consumers.
Digital signage is good for consumers
More than half of captive audiences in various digital signage installations report an overall better
user experience, be it in the store, or on the train, or in the airport. Digital signs actually double
message retention and brand awareness. At the right time and in the right place, consumers are
happy to get more information, and businesses are generally happy to oblige.
Digital signage is good for business
Digital signs are a win-win-win opportunity for businesses. Businesses win once by selling advertising
space and again by selling more products. With 2/3 of the purchasing decisions made in the store,
digital signs can increase sales anywhere between 3 and 300%, depending on the item.
The digital advantage
Flexibility of real-time advertising and information
Digital advertising can be changed on the fly according to the time of day.
Targeted audiences
With digital signage, advertising focuses on the best potential customer: an existing one. It's
much easier to convince a current customer to purchase a product that is right in front of them
than to convince a new customer to come to the store.
Cost savings
Every time digital signage users change their message or campaign, they save on printing
costs and processing time. Better for the environment considering paper usage and inks.
Metrics
Digital advertising is more measurable than more traditional forms of advertising.
Increased sales
In-store digital signage can increase sales for most products, and generate impulse sales for
products.
More educated consumers
Most consumers view informational signage as positive, which helps brand businesses as
consumer oriented.
Digital Sign Facts: